Rapid Web Design SEO Blog

Well Big Brother is back on TV in Australia for 2007 best site for news and everything BB is http://www.behindbigbrother.com/

I don’t recommend the Premium subscription its a waste of money this year!

This site is a nice source to know whats hip, hot and rock n rolling this year for logo designs. I had a read and added it to my Bookmarks so thought I would share the love.

11 trends that will define logo design in 2007

Peace!

Melbourne readers of my blog would possibly know that Fox FM a local radio station has been running a competition for the past few months that could change your life. During the Christmas Holiday Fox FM launched a series of advertisements outlining that Matt and Jo (the breakfast team) will change 1 listers life forever. They said no more during the promos until Matt and Jo returned to the air ways.

In my opinion it was a great tactic to attract the listing audience to tune into Fox FM’s morning show to finally find out how a morning show on the radio could change a listers life. I too was very interested and the topic stared conversations among peer groups to what it could be. So great work to the Fox FM team who though this idea up!

Well for you who don’t know what they did to change a listers life ill let you know next week… nar just joking what would be wrong of me. They gave one listener the chance to own their very own established Boost Juice Bar! The Business came completely established with staff, rent paid for and also 1 month of suppliers FREE, this meant that all profits in the first month were 100% the winners to keep, in the business that is.

Let’s all remember and keep in mind that the winner has won a franchisee business which means that a percentage of all profits need to go to the founders! Lucky people!

Well the winner was decided this morning live on radio; it was great to hear the happiness in the winner’s voice. Why do I bring this to my blogs attention, well from a marketing point I believe this competition has brought more profits to the Boost Juice owners, during the course of the promotion there would be times which listeners could claim free boost items from selected stores. I guess in a way it could be done in an IT form. Where site owners could give away their online website ideas, see where I am going with this.

I know that there are many successful businesses out on the internet; lets use MySpace as an example. If MySpace wanted to launch in China, it could give some one the chance to win the business which would mean that a Chinese winner which would be selected after a great number of tasks and test would have the exclusive chance to run MySpace China. Not only would this bring the site great exposure but it is give people that know china’s culture and background the chance to run a sub division of MySpace and again Profits and Commissions will all be handed out down the chain of hierarchies.

Anyway just a though of how internet business could grow and promote at the same time and possible grab world wide attention! I clearly don’t have a great internet idea otherwise I would not be posting this! :-p

Just to let readers know that the Ad-Tech Sydney podcast’s are available to download, They have also give access to the presenter slides.

I highly recommended every one listen to the podcasts and view the slides, I just have to say you may get some of the knowledge but the experience to actually attend Ad-Tech is much more then you can imagine.

Download from Ad-Tech

At 9:45pm on Friday the 23rd Feb 2007 I was using my computer when i received an SMS, “cool i though a friend in contact possible wanting to catch up?” After opening the message it was nothing like what i expected.
The massage read;

” ALLAHU AKBR FROM CONNEX!

Our inspectorS Love Killing

People – If you see one

coming, run. want to bomb

a train? They will gladly

help! See you in hell!”

What was going on? I was so shocked to see a message like this claiming to be Connex which is one of the many train transport providers for Melbourne in Australia. (http://connexmelbourne.com.au)

I was annoyed at this and the only reason why connex would have my SMS number is because I am registered for their SMS Alert system to notify me when a train is delayed, which is quite often. I though to myself has connex been hacked! Did someone hack into their database and send an SMS to all the registered users?

I quickly jumped onto the connex Melbourne website and saw their feedback line is open till 10pm great i though just in time so I can find out what is going on! As i wait on hold it hits 10pm and beep… beep i had been cut off! Great service connex, first you spam me a treat and now you hang up on me!

I then wanted to try and find out more so I googled ” ALLAHU AKBR ” and Wikipedia was happy to explain what it meant.

If this message has found you as well, please comment on your thoughts on how you now feel with Connex having your details on their systems!

Its all web 2.0 look and feel for the new ninemsn.com.au home page. It is all css styled, uses AJAX to post poll results and retrieve local weather, and when you click sections slides open and closed.At 11:57 am this morning I received an email from ninemsn to inform me they launched their new site and as a valued ninemsn member, I was invited to be one of the first to experience their new home page.

In their email they briefly detail some of their new features:
Dynamic horizontal navigation — gives you easier access to more content - fast.
Your guide — provides personalised local information.
Custom layouts — give you more of what you want and how you want it.

take the tour of the new-look ninemsn.

View the live home page!

I tend to like the new version, but seems to still be too much on one page, I like to keep it simple, stupid. If i want weather i go to a weather site, if i need to see what on TV ill go to the tvguide. Don’t find it useful to have it all on one page.

What does anyone else think?

Harvey Norman is a leading retailer in Australia who sell just about anything that you need in your home. The Bondi Junction Store decided to create the pictured display to promote its pre-orders for the Sony Playstation 3. In a way was a smart approach but when Kain, 32, who declined to give his surname to the media, saw this display he though ‘that’s a really shocking display.’
He decided to use his camera phone to take some shots, which he promptly uploaded to his Flickr account before going to sleep. When Kain awoke he was surprised to see that his Flickr account had been overloaded with hits and his images had spread virally across the internet.
The reason why it was such a shocking sight and attracted users interested was that the Sony PlayStation 3 on the shelf was actually a paper cut out and worst of all was being held up using an xbox 360.

I really hope that the display did not blow Harvey Normans budgets on advertising costs as after 24 hours of the display being set-up it was removed and Sony made contact with Harvey Norman to ensure the display had been removed. A Sony spokesman described the display as “alarming news.”

Alarming news to what? wired comment if you ask me, guess they were speechless. With the images floating all over the internet and people blogging about the situation, it really did turn out to be a great viral campaign! At the end of the day I will still shop at Harvey Norman and now I know that they are taking pre-orders!

So did this really backfire?

I don’t think so! … any one else want to add their 2 cents?

Here is my review and thoughts on day 2 of adtech, ad-tech, ad:tech Sydney, however you want to spell it. Talk about brand awareness and consistency?

Before I start the adtech reviews, I need to say that I had an enjoyable time and meet some great people. So thank you to all the people who allowed me to chat to you and thanks again if you’re now reading my site. I look forward to another ad-tech in Australia and hopefully this time in Melbourne!

Ad-tech to me was money well spent from my business and personal point of view and I would recommend the trade show to others. What I think that made at-tech stand out form other trade shows is that it brought together different web technologies and tactics and outlined how they should and need to link together to provide one hell of a successful site.

So to give an example a site owner should be running PPC along with organic results, collect analytical data, which should be used to optimise the site and the PPC campaigns. When an email or SMS marketing strategies are broadcasted the results should also have an impact to the PPC and the business web site. It’s a life cycle that never ends, a web site should grow stronger and evolve to a volume never thought possible and this will only happen if all the data collected is analysed and actions are taken to reflect the results.

At Rapid Web Design we do take all this into consideration when developing our client’s web sites, so feel free to drop us a line or email any questions or services you would like more information about!

09:00 - 09:50 _ Publishing and Media in the Digital Age
MODERATOR: Andrew Reid, Managing Director - Australia, Nielsen//NetRatings
KEYNOTE:
Ian Smith, CEO, Yahoo7
Tony Faure, CEO, nineMSN
Jack Matthews, CEO, Fairfax Digital
Chris Smith, General Manager, Sensis Interactive
Nick Leeder, COO, News Digital Media

With some of the big CEO’s and one COO from leading Australian publishers this was a great panel. This panel spoke about how the web has changed the way media is distributed in Australia not only online but also offline. Yahoo7 and ninemsn both made comments of the fact that having more assets was a huge advantage for their growth. Yahoo just recently merged with Channel 7 to form yahoo7! and ninemsn has been established for a lot longer. As competitors of each other the comments were that in many cases they need to collaborate to archive their business goals and focused outcomes.

10:00 - 10:50 _ Keynote Roundtable Panel - The New Media Mix
MODERATOR: Ross Dawson, Chairman, Future Exploration Network
KEYNOTE:
Harold Mitchell, Chairman, Mitchell & Partners Pty Ltd
Richard Kimber, Managing Director, Google
Foad Fadaghi, Technology Editor, BRW

Discussion was focused to create debate in this keynote panel but much was not debated. Some points outlined form this discussion was that a recent calculation/study found that there are 1 billion internet users online, and 1/3 is from the Australasian region. Of this 1/3 Australia is the more advanced for internet technologies but compared to the rest of the world we are no where near the top.

A strong concept that was mentioned during this discussed was “the long tail” and how this concept is now implemented in web technologies today. Another mention was made to the fact that the internet is now being accessed on different devices such as mobile phone, PDAs and laptops of all shapes, sizes and weights.

One speaker made a valid point to the fact that the Australian broadband infrastructure is not up to scratch and is causing Australia to fall to far behind in the internet space. A resolution to fix this problem was to increase government funding in educating students to a better level and have a better engineering perspective, as new web technologies need a strong foundation of engineering and not just programming. He also made the point that if this slow internet did not fix soon Australia would be too far behind to fix for the future. This started some debate but time was up before it got juicy.
11:00 – 11:50 _ Search Engine Optimisation
MODERATOR: David Cropley, Managing Director, SearchForecast

PRESENTER:
Bruce Clay, President, Bruce Clay, Inc.
Ian Leuchars, Senior Vice President - Search North America, 24/7 Real Media
Tom Petryshen, Founder & CEO, Amplify

Let me just say I was great to meet Bruce Clay and not just read his great website! Bruce opened the discussion and quickly started to speak all the stats about SEO and Search patterns. 1/2 the clicks to web sites are from organic results opposed to PPC. Web designers need to stay up to date with the changes in the SEO and the Web industries. He also stressed the need for web designers and SEOs to become much more familiar with their clients and the end user of the web sites needing SEO. 90% of search results clicked are at position 1 and 2, if a site is not I the top 5-10 there is no chance of any click thru rate.

A great tip that was outlined was that 80% of users are researcher’s not actual shoppers, what this means for site owners is to give better descriptions for their products, on average the number 1 result for competitive keywords have at leats 800 words on their pages.

Also mentioned was the fact that search engines have improved their spam detection and black hat SEO tactics. 2 years ago it would take 9 months to detect bad activity nowadays its only 6 weeks and it’s not worth the chance of being banned.

Another great point is the “click here” problem (way to go Adobe) where sites need to ensure that people linking to them use relative keywords and that the site is related in some way, no point of a shoe site linking to an SEO firm, it makes no sense.

Google has about 128 factors in it algorithms that it considers when evaluating a site it’s not possible to achieve high results for each one of these factors but the more the better for higher result rankings.

14:10 – 15:00 _ Email Marketing Optimisation
PRESENTER:
Evan Fortune, Executive Director, Vision 6
Elaine O’Gorman, Vice President of Strategy, Silverpop
James Gaskell, Head of Technology Strategy, s8 Travel Group
Stephan Gervois, Marketing Director, Forty Two International
Ian Lyons, Digital Relationship Strategist, Traction
This panel had the most number of speakers and even though the information was speed out like a session of speed dating, the information I gained from this panel was very informative and much to which I would consider during my next newsletters and email campaigns.

The panel spoke about the frequency that emails should be sent by companies, if companies only send one email every so often they are more likely to be considered spam. Email communication needs to be engaging and create dialogue with the customer. Emails should create an easy channel for the customer to act on a call to action. A big no no was that emails should never say “do not reply to this email” or have an email address as “no_reply@mycompapny.com” this makes it harder for the customer to easily replay and make connection.

A great point made was that email travels though many highly complex spam filtering systems and it is not uncomment for a permission based email newsletter to be not delivered due to the fact it was marked as spam. Spam filters are here to stay and are evolving to be more sophisticated then ever, this means that companies using email as a form of communication need to test their emails to ensure that they are not being filtered as spam. A great suggestion and one I practice and always recommend is to create different testing accounts with Gmail, Yahoo mail, hotmail and also create an in house testing team where employers use home addresses as a form of testing.

With the introduction of image blocking on most email clients nowadays a great question was asked by the audience to how this should be prevented, unfortunately this can not be prevented but a way to allow a recipient view the e mail is by displaying a line which reads “if you can not see this email correctly please view it online”, this should be the first line of the email and engage a call to action.

It was also recommend by the panel to implement double opt-in systems where the user needs to validate their email or be re asked that they are opting in to receive further communication, not only does this ensure that the email is real it also give another email that will have a higher open rate which will give your company the opportunity to up sell products and service or display promotions.

This process of using emails to up sell your products was explained to me transactional emails, these are email which the user needs to read such as a validating email and more importantly an e-Invoice. These emails are highly read emails and why not utilise this as a way to up sell your services or promotions currently running. This is a great idea which I think we will see more of very shortly.

A final point but not the last of the panel was to always follow up on unopened emails or emails that had no reaction. Keeping in touch with your customer is a key to successful email marketing. Even if a user opts out of an email why not send a post card via mail or SMS given you have their details?

Well there were some more speakers and the content I covered is not the complete information but I guess it’s a guide for those who did not get a chance to make it to ad-tech and also people who attended the other panels at the same time.

RapidWeb here reporting live from ad-tech Sydney, and what an exciting day it has been and its all back on again tomorrow. In this blog I will outline most of the important information and opinions from the exhibition hall and keynote speakers.
After an enjoyable and smooth flight from Melbourne to Sydney Ad-Tech was well underway for me. Right after registrations which were as easy as scanning a bar code which had been previously emailed to me I was in the first keynote for the day. This post will title the session name, the speakers, links to relevant sites and my opinions of the keynotes. On a last note all the web registrations and bar coding systems was run by Info Salons.

I have put this keynote at the top as I feel it was a great session and we all know that no will read right to the end unless they really want to read the last notes.

18:00 - 19:00 _ You Don’t Know Jack! Or Do You? Getting Into the Minds of Youth Influencers
KEYNOTE: Barney Glover, Managing Partner, Making Waves
PRESENTER:
Shae Ryan, Coffs Harbour, Student
Chris Forrestor, Tamworth, NSW, Student
John Dean, San Souci, NSW, Student

This was really a great keynote presentation and had a different approach. How this was different was that instead of speaking to experts in the industry we spoke to students between the age of 17 - 18. This allowed marketers to ask questions to the youth of today as to exactly what they do with their time and what they look for in advertising.

As questions started to flow the students were ripped to shreds for their knowledge, from the first question we all established that their number 1 site was myspace.com and that they needed to check it everyday to see new friends and make small changes or broadcasts. They also said that they used mySpace as their main site for seeing other bands and even to keep up with fashion with designer’s mySpace sites.

It was established that all three students used mobile phones with one responding, “I checked it as I walked down to the stage.” They also made it clear that MSN was their preference for Instant Messaging then followed by email depending if their friend was online, they also said that they would use msn to pass on a link to a site or YouTube video rather then using the sites “refer to a friend” feature.

They advised that given mySpace is all online that if one of their friends, which in many cases is a music band or business was to hold a paid function that they would attend given it was local to their area. They also were really excited when asked if they would respond to SMS and MMS promotions given that they would receive freebies but would rather like to receive free phone credit.

None of the youths have blogs apart from what they can do on mySpace and they did not know what Skype was nor did they use the microphone function in MSN messenger. Given the fact they spend 6 hours at school with their friends they all felt that they need to hop online and chat to the same friends as soon as they arrive home, they expressed that chatting in MSN was more private and personal and that they could talk about and express topics they could not archive face to face! They also would opt to SMS their friend before calling them unless what needed to be said was too complicated to explain in a SMS.

They all had favourite brands but would not pay too much for clothing as they would grow out of it. They would buy products that the so called “cool” people would ware at school and would not buy products that was worn by the “uncool” people. - Peer influence.

10:00 - 10:50 _ Interview with Shawn Gold, CMO of Myspace.com
KEYNOTE: Shawn Gold, Senior VP, Marketing and Content, MySpace.com

Over all was a good relaxed chat with Shawn Gold, he spoke a little of myspace.com but also spoke more about social networks in general. He outlined that video was the next important aspect to focus on and that mySpace easily allows users to upload and embed video into mySpace and links to youtube.com and Google video. He also said a great quote that most advertising agencies and also web SEOs and SEMs have the “Ready, FIRE, Aim” approach where sites and marketing strategies are launched before more research should actually be used to analyse where specifically a campaign should be launched and to what demographic. He also went on and spoke about how other potential social network sites failed due to the fact that they were not allowing their end users to evolve the site. For example if mySpace said that it would only allow you to join if you were in a music band then mySpace would fail, the fact that mySpace has seen what their visitors what and made it easier for them to use their tool sets is what make mySpace what it is today.

Another strong point Shawn talked about and I think many people overlook, yes that does include me… is that social networks is not a new concept, it has been around for many years and even before the internet. The internet nowadays allows us to social network at our computer and not move form our seat; before the internet allows us to archive this online people would meet at a location and have a social network such as the catholic religion at church and peer support groups for advice. Some people might appreciate that he mentioned that mySpace was aimed at 15-25 year olds, but you already knew that. I would say that the age would be less then 15 as I have relatives younger the 15 using mySpace better then what I can it, not much of a fan, but might have to considering it has so much marketing potential.

11:00 - 11:50 _ Web Site Design and Navigation Best Practices
MODERATOR: Brice Lechatellier, Creative Director, CNET Networks Australia
PRESENTER:
Clarissa Mattingly, Managing Director, Different
Toby Jenkins, Director, BlueWire Media

Great discussion and information much to which I was already aware of due to my background in web site development, however I still gained from this talk and had many of my practices reassured. Important factors to consider when creating a site are its visual design, navigation and content. Toby also went on to explain that there needs to be a balanced amount of SEO and Visual Design implemented so that the search engines find the information relative and keyword rich but also users which you need to be in business find your site visually appealing on first impression as first impressions is what sticks. The session also explained the relation to a website as road signs, that they all look the same even between state and that they tell the road users where to go. Having said this there are three main questions to ask when creating the navigation for your web site, which we at Rapid Web Design also implement and they are; Where am I? Where can i go? and How do I go back? if a user can answer all three questions on your site your navigation is successful. Clarissa also stressed the point to allow web designers clients drive the technology used, too many incidents occur where the development team tell the client what technology needs to be used. As a web designer I agree to an extent however many clients don’t know what technologies are available so recommendations I think need to be made.

13:10 - 14:00 _ Trends and Opportunities in Asia Pacific
MODERATOR: Forrest Didier, Managing Director, Asia Pacific and Latin America, Nielsen//NetRatings
PRESENTER:
Shashank Tripathi, Regional Director, Strategic Marketing Innovations, Universal McCann
Bruno Fiorentini, COO, Yahoo7
Kevin Walsh, Executive Media Director, Neo@Ogilvy

This was a great session more for the fact that all the speakers spoke about their opinion of what web 2.0 meant to them, in my last post I asked the question what is web 2.0 and tried to clear up on all the different meanings for Web 2.0. By the way all 4 speakers gave a different view but all seemed to mention in the lines of social networking, but I think is more then just that! They outlined web 2.0 to be the move from static web sites to a more user interaction web site with participation, the participation could be comments on a blog or uploading a video to youtube.com. Web 2.0 has also seen people move from being conservative to being more open about their personal life and experience. The panel also explained that more companies were having corporate blogs.

I really like the quote “it’s not 30 seconds anymore its 30 minutes” this is true years ago and still today TV adverts have always been created to fit a 30 sec block. Now with the web and the many free web video tools ads are featuring online for as long it takes to drive the branding and message to the viewer. They also spoke to encourage web sites to find a way that can engage the user on the site for a longer period of time. It is no good if a user is only on your site for 30 second it needs to be 30+ minutes, this could be playing a game, posting comments, browsing great, long and detailed blog posts. Bruno also outlined a case study were a health insurance employed experts to answer questions and make suggestion free of charge on the yahoo answers platform. He also expressed that the advice was not always “we can help call our health insurance” this was actually free financial help where a statement would follow indicating that the advice was give free by this particular health insurance.

Bruno also spoke about their study called Family 2.0 where it showed how users have changed using the internet and the difference in family interaction and lifestyle over time. He also said that the average number of computers is now 2 per home, 34% of users on the internet have the TV on in the background and 47% of people user their mobile while on the internet at the same time. He stressed how users of the internet nowadays can more easily and better then ever multi task. He also made the point that since we are all multi tasking the average day is no longer 24 hours it really adds up to be 43 hours as people are completing 2 or more task at the same time!

Also another great note from this session was that mobile internet is on the incline in Australia, possible more so as Telstra is launching the next G network, however this is a subscription base system which means we have to pay extra for this feature, mobile marketing possible will not boom until this cost is lower or free. In Japan 40% of all internet activity is via a mobile device!

14:10 - 15:00 _ Blogs as a Marketing Tool
MODERATOR: Ross Dawson, Chairman, Future Exploration Network
PRESENTER:
Mark Jones, IT Editor, Australian Financial Review
Fred Schebesta, Director, Freestyle Media
Des Walsh, Business Coach, DesWalsh.com

Now this panel I really enjoyed and was a very engaging topic so thanks to the panel for a great job. The panel spoke about blogs in general and the many advantages that can occur as a result of having a blog, such as fresh content and relevant keyword rich text normally expressed at a less formal level then a press release. It was encouraged that business use blogs a an less formal approach to discuss topics to their clients and visitors to their site, keeping in mind that media editors also scan blogs for their next big article. For example when DELL recalled their laptops due to faulty batteries given that it was released on the business blog prior to the news media groups made the incident less of a major impact as most users received the “fire” videos and links to blogs before the news media did and we all know how the media make things sound and look worse then they are.

Also a point stressed was that blogs really need to follow the feel that it is a one to one conversation as if the blog post is talking directly to the reader. The post should also remain unedited and not filtered by a PR or Legal department as after doing so the post has lost the blog feel and will now be more like a Press Release. They also mentioned that Bloging is FUN! need I say more! It is fun!

A good point that I think was made that companies in Australia like, no love to have full control and once introducing a blog this gives consumers the ability to express their opinions via the use of comments. A good point that was made is that comments can be moderated and deleted which means that people belonging to that blog community never see the removed comment. A better point that was made was if blogs should not be filtered to sound more politically correct why should the blog owners delete comments that they do not wish to display? good point but I think that its personal to how your blog is set up, I also feel there is a big difference between the actually blog post and the comments, the post should be original and have a relaxed approach, but comments need to be moderated as many people abuse the freedom to comment their opinion’s.

A word for your glossary is astroturfing which is to create a fake site or blog that seems to be made by a fan of the product but really is made by the company as a marketing exercise. A recent example was PlayStation which had the marketing team create a site “all I want for xmas is a PSP” where the marketing team posed as a younger teenager wanting a PSP. This resulted in an outrage in the gaming industry when exposed. So this does always back fire!

16:20 - 17:10 _ Ad Reporting and Campaign Optimisation
MODERATOR: Derek ONeil, MooterMedia
PRESENTER:
Hikaru Phillips, Co-Founder & CEO, Memetrics
Tessa Court, Chief Marketing Officer, Hitwise

As I love to measure success on web sites and advertising I found this panel also really interesting. The panel spoke about how adversities really meant nothing unless all the statistics and feedback are analysed and reported accurately. A key point that was made was that between different online advertising networks different reports will be supplied. Aggregating these reports into one overall analysis is where most companies fail as it take great knowledge and a lot of manual resources. As of late many companies are hiring staff for this purpose only. The Panel also stressed that when results are better then expected work with the results to archive better outcomes again, don’t just settle that the campaign went well and we had a +ve ROI. Reuse the success for an even batter success! It then becomes a chain reaction that will eventually run out but it’s a better bang for your buck, so to speak.

Hope you find this information informative as I found ad-tech to be!

Please note that the information in this blog post is my opinion and interpretations of the speakers, in no way do I reflect the image of the speakers nor ad-tech. If I have misinterpreted a speakers point please post a comment or email me blog@rapidwebdesign.com.au

As the owner of a web design and SEO company I am often put in the position to explain to my new clients many of the new technologies and what’s hot or not in the web industry. Many of my prospect client are asking me about what web 2.0 is and if their site is web 2.0.

O’Reilly’s explanation is detailed and a great read for a web developer but seems not to be a good source to give to client to read as they still seem not to understand after reading. With the comments “I still don’t get it” I am forced into a position to try and explain. Being good with explaining complicated web jargon into plain English this is a question which always gets me going on about a new form of look and design with Big button and round corners the use of AJAX and XML, having a business Blog and building communities.. blah blah

Even a read over wikipedia starts talking about server side technology, RSS, rich internet applications??? How can I possible send a client to wikipedia to define web 2.0. I can say that wikipedia is an example of web 2.0 as its based on a wiki type of site… a what site… you know wiki… oh no now I need to explain what a wiki site is!!!

See I think the reason why its so hard to explain is that there is no real definition to explain you your “average punter” after being in the web industry for many years growing with the change has made me understand what web 2.0 is but not down to the point where its easily explain in a one line sentence. It usually requires long explanations and visual examples.

Thinking more and more about this makes me wounder if web 2.0 is something that should in most cases be kept away from clients? Should we as developers know about web 2.0 but keep it hidden from the people we are building the pages for? I now learned not to mention web 2.0 in my meetings with clients as i always see them write it down and try to research it later after they leave but they seem to always come back wanting a better understanding of what web 2.0 means!

Dion Hinchcliffe’s Web 2.0 Blog talks once again very detailed about web 2.0 and has some great images but there is no way a client would read all that information even I skipped a para or 2… Hmmm… Seems that every thing I am reading is great and detailed for the experts but not our clients!

If any one has a great one liner to define web 2.0 I would love to know it, please post a comment or email me!