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Harvey Norman is a leading retailer in Australia who sell just about anything that you need in your home. The Bondi Junction Store decided to create the pictured display to promote its pre-orders for the Sony Playstation 3. In a way was a smart approach but when Kain, 32, who declined to give his surname to the media, saw this display he though ‘that’s a really shocking display.’
He decided to use his camera phone to take some shots, which he promptly uploaded to his Flickr account before going to sleep. When Kain awoke he was surprised to see that his Flickr account had been overloaded with hits and his images had spread virally across the internet.
The reason why it was such a shocking sight and attracted users interested was that the Sony PlayStation 3 on the shelf was actually a paper cut out and worst of all was being held up using an xbox 360.

I really hope that the display did not blow Harvey Normans budgets on advertising costs as after 24 hours of the display being set-up it was removed and Sony made contact with Harvey Norman to ensure the display had been removed. A Sony spokesman described the display as “alarming news.”

Alarming news to what? wired comment if you ask me, guess they were speechless. With the images floating all over the internet and people blogging about the situation, it really did turn out to be a great viral campaign! At the end of the day I will still shop at Harvey Norman and now I know that they are taking pre-orders!

So did this really backfire?

I don’t think so! … any one else want to add their 2 cents?